*Very bright Probably the most vivid color I've ever used and I didn't even bleach my hair to white/light blonde before dying with this color
*The 8.11 oz size of the tube I have thick hair and it always takes at least 2 tubes of dye to cover my hair, I didn't even finish this 1 tube on my hair
Cons:
*The smell I had to wash it about 6 times before I got that smell out of my hair (but it should be noted that I'm extremely sensitive to smells, this might not bother others as much as it bothered me)
*Stained my scalp I don't mean until I washed it a few times (the way hair dye stains your skin sometimes), I mean I washed it a bunch and my scalp was still bright purple, I scrubbed my scalp with rubbing alcohol to finally get it off
*Greasy Not that it makes your hair greasy, but the dye itself seems to be really greasy/oily
Even though there is one more con than pro, I like it a lot overall and depending on what you're looking for it could be one of the best options. I don't know how long it lasted though because I put another dye over top of the violet a few days later because the violet was MUCH more of a pinkish purple than a bluish purple and that's what I was looking for. It seemed to have decent staying power though, as far as I could tell.
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Great coloring, durable and never fades its Just as shown. Highly recommended and although its easy preparation and application it should be apply by a professional



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