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I've never, ever, found a product before that made my sparse pale lashes appear dark, full, long and plentiful all at the same time without having to layer coat after coat all day long, until now! The formula is very thick so it will provide a full coat after 1-2 swipes, but being so thick it also can make your lashes clump together if you're not used to it, so just keep a lash comb handy and try wiping some product off before applying. The brush is not completely round like on most mascara wands, but is flat on two sidesthis is where you load up your product and where you position the brush at the base of your lashes. Roll the brush up and away from your eye as you apply (as if you were using a round brush while blow drying your hair), combing the bristles through your lashes using a side to side motion at the same time. It sounds more complicated than it is. The formula is also more wet than most and takes longer to dry than you may be used to, so you may only want to do one eye at a time, and let each dry before closing your eyes or opening them wide or it will smear. It also is absolutely NOT waterproof, and will smudge or run if it gets wet, but is also extremely easy to remove, and in my opinion the payoff is worth it! Total drama, and definite bang for your buck. I adore this mascara.



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