Buy It's So BIG Mascara

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I received this as part of an ipsy subscription. I will never use any other mascara now! This mascara doesn't run, smudge and I don't have to worry about it running down my face by the end of the work day! I def recommend!

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I received this mascara in my September 2013 Ipsy bag and to my surprise loved it. I was using Fairy Drops Scandal Queen Mascara which is my ultimate FAVORITE. At first I was little skeptical when I pulled out the trial size of the it's so big handle, and a little glob came out with it. After a couple of uses I'm a BIG FAN!! I ordered two full size from Elizabeth Motts website.

I have very little lashes and this mascara lengthens them significantly hense why I purchased two more.

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Brilliant product. Best mascara I've tried. The formula borders on revolutionary.

It's especially good at adding length and curl. I have short, stick-straight lashes, but this mascara actually curls my lashes--no curler needed. And I cannot emphasize how clump-free it is. Zero clumps. It's the key that makes it dramatically buildable, without ever leaving your lashes looking fibrous and spidery. I've experimented with building my lashes until they look like falsies. There are probably other mascaras that give you bigger lashes faster, but I don't think there's another that will give you lashes so big and natural at the same time. It's also so lightweight that your lashes stay soft and nice to the touch.

It also does not flake, run, clump, or come off until you want it to, and then it rubs off easily with warm water. I've worn it to the gym and run a 10k on the treadmill, sweat pouring down my face. I've worn it to bed and woken up with great lashes. It does not waver. It does not fail. The formula is really something special. It kind of reminds me of Blinc--even though it's not "waterproof" per se, it's not exactly water soluble either. It doesn't turn into wet ink when you get it wet. Rather, when I rub it off in the shower, it comes off in soft pieces, sort of like Blinc's "lash tubes" (google it). But unlike Blinc, It's So BIG has a way better formula.