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I love this stuff. I have med/light ash brown hair and for a long time I was trying to find a color that matched mine, so I went through a lot of "ash" colors, but they always left me with a red undertone that I hated. Then I found this...a good light brown with a gold undertone, which I color correct with violet to make certain I'm counteracting any red that might like to pop out. I also use this with a 10 volume developer. I'd say I have less than 10% gray, so you'd have to use a 20 volume developer to get really good gray coverage. This color imparts a warmth that's believable and not red...like ALL your other contemporaries out there with red-tinged hair (thanks to those horrid boxed at-home hair color kits). Aside from the fact that the color gradually leaves my grays after a few weeks, the color's staying power is excellent. I also use a L'Oreal shampoo (sulfate free) that claims to be formulated for colored hair that has uva/uvb protection in it, so maybe that helps the color too. Honestly, I only know it's time to retouch when I see my roots, the color on the rest of my hair always looks fresh to me and not faded.
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