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I feel like the hype was fixed because this mascara is nowhere near as good as people (and magazines) have been saying. The lengthening is alright, as is expected from a mascara with fibers, but the formula is clumpy and difficult to work with. The effect is only ok, and that's if you use an eyelash comb. I stuck with this mascara for a while because I liked the length, but after a month of using it, I noticed my eyelashes were much, much shorter and sparser, so I can conclude that the formula is very harsh on lashes. Even my friends and family noticed my lashes were thin and short, when before they were long and lush. I had to switch to a mascara that included conditioning properties (eyeko skinny brush mascara). If you want a super lengthening mascara that conditions your lashes instead of breaking them off, go to sephora and get Imju Fiberwig. More expensive, yes, but worth it.
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This product is nothing like it advertises. It does not add a thicker look nor does it spread evenly. If you use it you will have to apply two coats and not allowing the first coat to dry as it will then clump.I was excited to receive the product earlier then promised, but then disappointed that it is not at all as advertised.
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